The Enterprise of Culture

Programme

Programme as of 28.10.2015

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9H00-9H30 Welcome coffee and tea

9H30-9H40
Opening by Mariette Hoitink (House of Denim and HTNK fashion recruitment and consultancy)

9H40-9H55
The Enterprise of Culture: a new look at the European fashion industry
Prof Regina Blaszczyk (Project Leader for the HERA-funded Enterprise of Culture project, University of Leeds)

9H55-10H10
Introduction to the conference theme
Dr Thierry Maillet (Enterprise of Culture, Erasmus University Rotterdam)

SESSION 1: DENIM CLUSTERS

10H10-10H25
The House of Denim as the result of the growth of Amsterdam as a hub/cluster for the world wide denim industry
James Veenhoff (House of Denim, Amsterdam)

10H25-10H40
Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015
Prof Ben Wubs (Erasmus University Rotterdam) & Prof Rika Fujioka (KasaiUniversity, Osaka)

10H40-11H00
Questions & discussion

11H00-11H30
Coffee and tea break

SESSION 2: DENIM HISTORY

11H30-11H45
Cotton: the making of a modern commodity
Prof Giorgio Riello (University of Warwick and Enterprise of Culture)                                                       

11H45-12H00
Jean and denim, between myth and reality
Pascale Gorguet Ballesteros (Senior Curator, Palais Galliera, Fashion Museum of the city of Paris)

12H00-12H15
Questions & discussion

12H15-12H45
1° keynote address: From Indigo to Denim, the fabric of the people
Adriano Goldschmied

12H45-13H45
Lunch & DJ

SESSION 3: DENIM & MARKETING

13H45-14H00
‘The jeans that built America’: music, image and myth in advertising for Lee and Levi’s between 1985 and 1994
Dr Paul Jobling (University of Brighton)

14H00-14H15
The origins of Kingpins and the role of trade fairs in the denim industry
Andrew Olah, (CEO Kingpins New York)

14H15-14H30
Questions & discussion 

SESSION 4: DENIM & REPUTATION

14H30-14H45
Denim dudes: street style, vintage, workwear, obsession
Amy Leverton (Denim Dudes)

14H45-15H00
Denimism: denim in the feminist movement and the perception of the American media, 1915-1975
Pim Jansen (Erasmus University Rotterdam)

15H00-15H15
Questions & discussion

15H15-15H45
Coffee and tea break

15H45-16H00
keynote address: A personal history of Japan Blue
Hisao Manabe (CEO Japan Blue)                             

16H05-16H15
The Indigo Archive: presentation to House of Denim

16H15-17H00
ROUND-TABLE ON THE FUTURE OF DENIM
FOLLOWED BY CLOSING REMARKS
Chaired by Prof Ben Wubs and Dr Thierry Maillet (Enterprise of Culture, Erasmus University Rotterdam)
– Mariette Hoitink (HTNK)
James Veenhof, (House of Denim, Amsterdam)
– Amy Leverton (Denim Dudes, London)
– Andrew Olah (CEO Kingpins, New York)
– Thecla-Schaeffer (Chief Marketing Officer, G-star, Amsterdam)
– Adriano Goldschmied
– Hisao Manabe (Japan Blue, Kurashiki)
– Simon Giuliani (Marketing Manager, Candiani Denim)  

17H00-18H00
Visit to the Denim Lab
       

17H00-18H00
Drinks reception & DJ

Session Chairs:
Dr Veronique Pouillard, Enterprise of Culture, University of Oslo
Sonnet Stanfill, Enterprise of Culture, V&A London

Please note the programme is subject to change

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