Oslo

Principal Investigator at the University of Oslo, Veronique Pouillard Maliks focused her activities on research, publications, networking, and recruitment. Research focused on expanding bibliographies on intellectual property rights in the creative industries and on the post-World War II fashion industry. She has started to supervise the fashion-related PhD thesis of Johanna Zanon, whose work is funded by the University of Oslo.

Pouillard Maliks published ‘The Rise of Fashion Forecasting and Fashion Public Relations, 1920-1940: The History of Tobe and Bernays’ in Hartmut Berghoff and Thomas Kuenhe, eds., Globalizing Beauty: Body Aesthetics in the 20th Century (New York: Palgrave Macmillan, 2013) and ‘Keeping Designs and Brands Authentic: The Resurgence of the Post-War French Fashion Business under the Challenge of US Mass Production’ in European Review of History 20 (October 2013). Her EOC research was presented at the Nordic Wardrobe Network Closing Conference at the Copenhagen Business School and at the ‘Launch at Leeds’. EOC information was also disseminated through networking at the Ecole des Haute Etudes en Sciences Sociales in Paris and at a workshop on the history of European advertising and propaganda at the University of Oslo. Pouillard-Maliks coordinated the EOC panel on ‘Post-World War II Fashion’, which has been accepted for the Business History Conference in Frankfurt, Germany, in March 2014.

Preparations were made to recruit a Postdoctoral Fellow in 2014 and, based on an international search, Dr. Tereza Kuldova was appointed to this two-year position in August 2014. Trained in anthropology, Dr. Kuldova is a specialist on the history and practice of fashion and textile design in India and has experience in museum exhibitions. Her expertise expands the capacity of the project team to include the Asian subcontinent and the Middle East. Her EOC project will examine links between the Western luxury industries and emerging fashion centres in India and the Persian Gulf through a case study of Swarovski fashion crystals.

A third member of this team is Johanna Zanon, whose doctoral work on French haute couture is funded by the University of Oslo.