The Enterprise of Culture

This project breaks new ground, using the fashion business to examine how types of cultural encounters stimulated innovation, and created a new, competitive industry.

Professor Regina Lee BlaszczykProject Leader


Fashion is often studied from a purely theoretical perspective, from a costume history or dress history viewpoint, or from a popular media-driven vantage point. 'The Enterprise of Culture: international structures and connections in the fashion industry since 1945' breaks new ground, using the fashion business to examine how various types of cultural encounters – between 'core' fashion cities such as Paris and London and 'peripheral' areas such as Sweden and Scotland, between style labs and the high street, and between fibre makers, clothing manufacturers, and retailers – stimulated innovation, and created a new and competitive industry. This European Union-funded project involved researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews, and Heriot-Watt, and from the Victoria and Albert Museum and the Centre for Business History Stockholm.


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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 291827.

The project, The Enterprise of Culture: International Structures and Connections in the Fashion Industry, is financially supported by the HERA Joint Research Programme ( which is co-funded by AHRC, AKA, BMBF via PT-DLR, DASTI, ETAG, FCT, FNR, FNRS, FWF, FWO, HAZU, IRC, LMT, MHEST, NWO, NCN, RANNÍS, RCN, VR and The European Community FP7 2007-2013, under the Socio-economic Sciences and Humanities programme.

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