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WelcomeFashion is often studied from a purely theoretical perspective, from a costume history or dress history viewpoint, or from a popular media-driven vantage point. 'The Enterprise of Culture: international structures and connections in the fashion industry since 1945' breaks new ground, using the fashion business to examine how various types of cultural encounters – between 'core' fashion cities such as Paris and London and 'peripheral' areas such as Sweden and Scotland, between style labs and the high street, and between fibre makers, clothing manufacturers, and retailers – stimulated innovation, and created a new and competitive industry. This European Union-funded project involves researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews, and Heriot-Watt, and from the Victoria and Albert Museum and the Centre for Business History Stockholm.
- A collaboration between the Yorkshire Fashion Archive, ULITA and the Enterprise of Culture project has culminated in an exhibition charting the rise of synthetic fibres in everyday clothing.
- The Enterprise of Culture comes to the V&A on Friday 10 June 2016, with a final public conference showcasing the project’s research from the last three years.
- Dr Tereza Kuldova, Post-doctoral Researcher for the Enterprise of Culture, recently launched her new book Luxury Indian Fashion: A Social Critique at the Historical Museum in Oslo.
- Professor Regina Lee Blaszczyk will look at how the world’s largest chemical company influenced post-war fashion in this talk at the London College of Fashion on 8 June.
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 291827.
The project, The Enterprise of Culture: International Structures and Connections in the Fashion Industry, is financially supported by the HERA Joint Research Programme (www.heranet.info) which is co-funded by AHRC, AKA, BMBF via PT-DLR, DASTI, ETAG, FCT, FNR, FNRS, FWF, FWO, HAZU, IRC, LMT, MHEST, NWO, NCN, RANNÍS, RCN, VR and The European Community FP7 2007-2013, under the Socio-economic Sciences and Humanities programme.